A very common mistake unqualified designers make is use Photoshop or similar non vector programs to create logo designs. Photoshop is a pixel based program that creates images and colors based on pixels. Mainly used for web graphics, newspaper publishing and magazines. While vector programs such as Illustrator and Freehand uses paths rather than pixels. In simple terms, This means that everything created in Illustrator can be enlarged up to any size without losing quality or get pixelated. This is very important when considering a business logo. You might need to use your logo to create a sign for your store front, , enlarge it on big banners, or use it for hats, shirts and so on... Vector artwork can be modified and stretched without losing clarity. Because of their mathematical origins, the images are readily scalable without distortion.

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