In online marketing, a landing page is a specific web page that a visitor ultimately reaches after clicking a link or advertisement. Often, this page showcases content that is an extension of the link or ad, or the page is optimized for a specific keyword term or phrase to attract search engines. A landing page will often be customized in PPC campaigns, as a way to both monitor the effectiveness of paid ads as well as a way to supply copy, images, or other content that is specifically targeted to the advertisement. By adding parameters to the linking URL, marketers can compare ad effectiveness based on relative click-through rates.

Imagine You're selling a product and want to generate leads. So you send an e-mail to an appropriate list of clients and you provide them with a URL link to download your the manula absolutly free and all they have to do is sign up to get it. this page is called the "landing page" or "jump page." In other words, it's the Web page you land at, or jump to, from the e-mail or advertisment campaign.

Then why is it so important to create a special Web page for the e-mail reader to visit? Why can't you simply send the prospect to your home page and make the offer a clickable item there? Well, first of all, if you dump potential customers onto your home page, they could have trouble finding your offer or they might see something else of interest on your site and click away to that. Hey. You don't want them randomly browsing your site when yoru paying $1000's of dollars to advertise only that specific product. You want them to respond to your specific offer.

	
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